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Our Story

Antonio Vaughn

Antonio Vaughn

Livin’ Life® began in 2006 as a creative outlet for myself. Shortly after finishing college I thought it would be fun to make myself a few custom t-shirts with inspirational phrases. The t-shirts were a fun way for me to encourage myself to enjoy life and not be afraid to pursue my dreams. Whenever I wore a shirt random people would compliment me; and some even asked where they could purchase one. After being approached numerous times I started thinking . . . “maybe I should sell some shirts".

I just woke up one morning and decided to start a company.

 Love Is All You Need

The Journey Begins

I didn’t have a business plan and my funds where limited. I just took the little bit of money that I had and got 100 t-shirts printed. I drove around Atlanta promoting my website and sold t-shirts out the trunk of my used Toyota Matrix. I had no idea what I was doing and I didn’t know if anyone would actually buy one of my shirts. I didn’t let that stop me though; I took a chance and just tried to learn as I go.

I learned from my mistakes and was able to slowly grow over time.


24 7 Print

A New Passion

I never thought making custom t-shirts for myself would turn into me running my own brand. I have learned so much and I continue to learn more as the brand grows. Somewhere along this journey I developed a love for design; and it's exciting to see my designs resonate with total strangers.

What started as a creative outlet; became a passion, brand and lifestyle.


Livin Life Manifesto 3x4

Giving Back

I wanted to find a way for my company to give back, so I decided to start a Pay It Forward Initiative. We currently partner with a great organization called Feeding Children Everywhere to help feed hungry children here in the U.S.

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