Livin’ Life® began in 2006 as a creative outlet for myself. Shortly after finishing college I thought it would be fun to make myself a few custom t-shirts with inspirational phrases. The t-shirts were a fun way for me to encourage myself to enjoy life and not be afraid to pursue my dreams. Whenever I wore a shirt random people would compliment me; and some even asked where they could purchase one. After being approached numerous times I started thinking . . . “maybe I should sell some shirts".
I just woke up one morning and decided to start a company.
The Journey Begins
I didn’t have a business plan and my funds where limited. I just took the little bit of money that I had and got 100 t-shirts printed. I drove around Atlanta promoting my website and sold t-shirts out the trunk of my used Toyota Matrix. I had no idea what I was doing and I didn’t know if anyone would actually buy one of my shirts. I didn’t let that stop me though; I took a chance and just tried to learn as I go.
I learned from my mistakes and was able to slowly grow over time.
A New Passion
I never thought making custom t-shirts for myself would turn into me running my own brand. I have learned so much and I continue to learn more as the brand grows. Somewhere along this journey I developed a love for design; and it's exciting to see my designs resonate with total strangers.
What started as a creative outlet; became a passion, brand and lifestyle.